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STAR TREK: The Search for Ron Paul

Getting Creative with Store Fixtures

Small retail store and boutique owners know the importance of creating interesting visual displays.  We're always on a mission to impress our customers, grab attention, and find unique ways to display our products.  That alone can separate us from the competition and leave a lasting impression on our customers.

Changing up your retail displays often can help you to hold people's interest.  Sure, there are lots of display products out there, but finding something truly unique can be challenging.  Plus, with the economy down and business loans hard to come by, smaller retailers may not be able to afford the interesting fixtures that they desire.  This is why it's important to get creative.

Just about anything can be used to create a display.  One of our favorite sites is "Fixtures Close Up" because the owner is constantly scouring the retail world for interesting displays and fixtures, teaching us how to use ideas from other stores to make the most of our space and money.  They have an interesting post about using bungee cord to display jeans.

Turning everyday objects into display fixtures is a great way to save money and grab attention, but you could just change up the way that the items are displayed on your existing systems.  For instance, if you have a slatwall display, you can change up the arrangement to keep it from looking drab.  We found an example on EStoreFixtures that is simply hangers hanging from a peg board, which would normally not draw any extra attention.  However, by hanging every other row upside down, the retailer manages to create something eye catching and unique.  We really like this one because it saves a lot of space, makes for an interesting display, and the retailer didn't have to spend any extra money to create it.

If space or funding is a problem for you, then you should really consider investing a little in a <a href="http://www.slstoredisplays.com/cat-36-1-56/Slatwall.htm"title="Slatwall">slatwall</a> system, gridwall, or a pegboard display.  These systems create cost effective ways to continually change up your displays without costing you any extra money.  They free up tons of floor space and allow you to move merchandise out of storage and onto the wall.

With some slatwall panels and slatwall accessories, you can create freestanding displays that help to make an open space more interesting and diverse.  Using your imagination combined with some space saving retail staples can give you the palate that you need to really have a lasting impact on your customers.

About the Author

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.